Lead Business Analyst - Marketing Technology


A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It's a career journey you can be proud of, and you'll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses "Be Good At Life." To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.


Primary Responsibilities

We are seeking an experienced technology Business Analyst with a minimum of 10 years of business analysis (or related) experience to join our Marketing Technology team.   The Business Analyst will work closely with our business partners, architects, and technology resources to lead multiple complex projects at the same time.  This role will be responsible and accountable for the analysis, discovery, and quality development of business and technical requirements across a variety of workstreams.  We are looking for an individual with demonstrated experience solving complex business problems, demonstrating strong attention to detail, and driving delivery projects which span across multiple teams.  While this position will manage the development, detailed analysis, and documentation of requirements from New York Life's Marketing business teams, the role will also partner with architecture and delivery teams to define optimal technology solutions.

Functional Responsibilities

  • Serve as a lead business analysts for marketing technology implementation projects and drive delivery against the marketing technology roadmap

  • Collaborate and lead workshops with business partners and delivery teams (internal and external) to elicit, develop, document, and manage business and technical requirements

  • Directly author supplemental requirement artifacts such as process flows, context diagrams, use cases, and wireframes

  • Establish meaningful traceability between business requirements, technical requirements, and architecture design which illustrates a deep understanding of business processes and the technology ecosystem

  • Map and illustrate how applications are connected and how data flows throughout the technology ecosystem

  • Responsible for documenting and illustrating all analysis in an effective, informative and executive appropriate manner

  • Identify opportunities and required areas of focus to support and execute against business strategies

  • Act as a liaison between the business and IT architecture and delivery teams

  • Interface with business partners, technology resources, architecture, and quality assurance teams to translate and streamline requirements; this role will also ensure requirements are met throughout the entire TDLC or Scaled Agile frameworks

  • Partner with business partners and quality assurance teams to ensure adequate test coverage; this role will also be responsible for working with the business partners to prioritize functional and regression defects during testing cycles


  • Experience implementing content management and/or digital marketing platforms, Adobe Marketing Cloud and Adobe Analytics Cloud a plus

  • Applied experience with establishing, managing, driving, and delivering large scale, complex IT projects which involve multiple delivery teams, platforms, and data integrations

  • Experience in working on large scale initiatives with third party delivery partners (including onsite/offshore execution models)

  • Management consulting experience a plus

  • Demonstrated experience managing a business analyst team (direct and/or matrixed management)

  • Proven ability to learn and adapt quickly and easily to change; proven ability to navigate a complex environment



Required Skills:

  • Minimum 10 years of Business Analysis or related experience

  • Familiarity with multiple software development methodologies

  • Strong critical thinking and analytical skills and attention to detail

  • Ability to frame, analyze, and summarize complex problems

  • Proficient in MS Word, Excel; excellent PowerPoint skills, ability to concisely convey complex strategies and findings in a well-structured, illustrative and effective manner

  • Excellent interpersonal, written and verbal communication skills to bridge / facilitate efforts between technical and business teams

  • Ability to partner with development teams that support various technology platforms

  • Proven leadership, negotiation, and relationship management skills

  • Quickly learns new businesses and complex processes, and can demonstrate executive communication

  • Highly motivated self-starter demonstrating integrity, initiative and innovation qualities

  • Demonstrated ability to work across multiple business domains in support of projects


  • Bachelor's degree in a related field

  • Advanced degree and industry certifications encouraged





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